Bios

Larry Schulz, Co-Founder of Media Direct, has over 20 years experience in brand and direct response advertising campaigns. He served as Direct Sales Manager at Thomson Consumer Electronics (RCA/ProScan/GE), VP Merchandising at TechnoBrands (National Direct Marketer), and co-founded Media Direct in 2005. While at TechnoBrands, Larry was an instrumental member of the team that grew the business to over 250 employees and $70M+ in annual sales. Annual print circulation exceeded 1.2 billion in national full page ads.
phone: 317-582-0326
email: lschulz@mediadirectinc.com

Robert Rongo, Co-Founder of Media Direct, is a certified public accountant by trade. Robert brings a unique financial perspective to the investment decisions made on behalf of our clients. His 20+ years in the print media buying business include 13 years as a CFO at two major print agencies. His prior experience includes 10 years at the Colgate Palmolive Company where he began conducting audits worldwide and later served as Divisional Controller of Worldwide Personal Care Products.
phone: 609-601-6050
email: rrongo@mediadirectinc.com

Jim Sparks leads our Internet division. He combines the latest technical innovations in the ad sphere with optimal pricing strategies to build cost-effective client campaigns. With an increasing range of interactive opportunities, from traditional banner ads to social media and mobile advertising, Jim develops strategies to bring traffic and sales to our client’s websites with a critical eye on performance.
phone: 212-724-9652
email: jsparks@mediadirectinc.com

Mike Christen is an Account Executive at Media Direct. With nearly 15 years of account management experience in the advertising industry, he provides considerable sales and marketing expertise to the team. Mike defines successful account management as clear communication, focused execution of program details, and a thorough understanding of client expectations.
phone: 317-582-0340
email: mchristen@mediadirectinc.com

Scott Nelson is responsible for ad design and development and has extensive corporate experience with firstStreet, Circuit City and CapitalOne. Scott gained his Direct Response creative expertise at TechnoBrands and firstStreet which promotes the advertorial or infomercial-in-print format.

Rita Mattia manages copywriting services. She has served as Creative Director and Senior Writer in advertising agencies in Baltimore, Washington, D.C., and Richmond, Virginia. Her award-winning work has appeared in all traditional media and in recent years she has created online content for major corporations.