Why Print?

• Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media. In addition, they find magazine advertising less interruptive.
  Numerous studies prove that magazine advertising drives web visits & searches more than any other media.
• Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a wide range of product categories.
• Consumers consider magazine advertising more relevant than advertising in other media. With a range of titles that appeal to a wide variety of demographics, lifestyles and interest, advertisers can target an audience that best fits their needs to reach captive readers.
  Consumers trust and believe magazine advertising more than advertising in other channels.
• Readers turn to magazines as a source of information for new products.
  A magazine subscriber is considered to be better educated, more affluent and loyal to a publication.
  * Source: Magazine Handbook 2010/2011