Media Planning

Media Direct goes beyond third party research to develop effective media plans. We start with third party research and look into the strength and content of each publication or website, seeking relevant content and unique positioning opportunities. The next series of considerations involves the specific magazines and/or websites to be tested. This requires a projection, on a placement by placement basis, of the percentage of ideal prospects with the respective audience or readership. Once we compare your strategic objectives with our research and identify publications that merit testing, the next step is to create a unique media plan for your campaign.