According to a recent study by Ball State University on the media consumption habits of typical Americans, despite the Internet’s steady rise in popularity over recent years, television remains a dominant medium in most U.S. households. On average, the general population spends over four hours a day in front of the tube, making TV watching one of the most common modern leisure activities

Media Direct provides national TV advertising for broadcast and cable networks at very aggressive rates. Advertising on local stations and on cable television can be surprisingly affordable. No matter what demographic mix your audience falls into, you can find suitable programming on a specific network to run a test, precluding the need to advertise on multiple networks. The TV medium reaches every audience daily, with schedules that include celebrity, talk, news, sports, soaps, movies, reality, and prime time programs.